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Shop Apple Watch
All models.
Take your pick.
NEW
Apple Watch
Series 12
Take a closer look
Buy from
$399
Pre-order
Apple Watch
SE 3
Take a closer look
Buy from
$249
Buy
NEW
Apple Watch
Ultra 4
Take a closer look
Buy from
$700
Pre-order
NEW
Apple Watch
Hermès Series 12
Take a closer look
Buy from
$900
Pre-order
NEW
Apple Watch
Hermès Ultra 4
Take a closer look
Buy from
$950
Pre-order
Explore all Apple Watch accessories.
Shopping guides.
There’s an Apple Watch for everyone.
COMPARE ALL MODELS
Which Apple Watch is right for you?
HELPFUL AI TOOLS
Make every day more effortless with Siri AI and Audio Intelligence.
APPLE WATCH FOR RUNNERS
Made to empower every runner.
APPLE WATCH FOR YOUR KIDS
Independence for them. Peace of mind for you.
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Shop with a Specialist over video.
Choose your next Apple Watch in a guided, one-way video session.
APPLE WATCH SPECIALIST
Shop one on one with a Specialist. Online or in a store.
Ways to save.
Find what works for you.
APPLE UPGRADE
Love it. Lease it. Upgrade it.
Lease a new Apple Watch with low monthly payments for 12 or 24 months and upgrade at the end of your term.
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LOW MONTHLY PAYMENTS
Get 0% APR when you choose to check out at Apple with Apple Card Monthly Installments.
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APPLE TRADE IN
Trade in your device, get credit toward a new one.
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CERTIFIED REFURBISHED
Shop refurbished Apple products backed by a one‑year warranty.
APPLE CARD
Get 3% back in Daily Cash with Apple Card.
EDUCATION
Save with education pricing when you shop on the Education Store.
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Apple Watch bands.
Complete the look.
Explore all Apple Watch bands.
Apple Watch charging essentials.
Full power ahead.
Explore all charging essentials.
The Apple Watch experience.
Designed to connect with everything Apple.
HEALTH APP
Get deeper, even more personalized insights into your health.
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WATCHOS 27
Check out the latest Apple Watch features.
You get more than a watch when you get an Apple Watch.
APPLE FITNESS+
Get 3 months of Apple Fitness+ free when you buy Apple Watch.
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AIRPODS
Magically connect to your Apple Watch.
Setup and support.
Our Specialists are here to help.
APPLECARE
Handled with AppleCare.
Protect your Apple Watch with AppleCare+ with Theft and Loss. Or protect multiple products with AppleCare One.
PERSONAL SETUP
Set up your Apple Watch with help from a Specialist.
From getting started to the latest features, get personalized tips in an online, one-on-one session.
GETTING STARTED
Learn how to set up your new Apple Watch.
Today at Apple
Join us to discover the best of Apple Watch.
Get started or explore what’s new in free sessions at the Apple Store.
Savings and offers.
Exclusive deals, special stores, and more.
EDUCATION
Save on a new Apple Watch
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with education pricing.
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BUSINESS
Simple solutions for all the ways you work.
GOVERNMENT
Special pricing is available for state, local, and federal agencies.
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VETERANS AND MILITARY
Active and veteran members may be eligible for exclusive savings.
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