Introducing iPhone Duo, iPhone 18 Pro, Apple Watch Series 12,
Apple Watch Ultra 4, and AirPods 5.

Watch the event
Apple logo with a glowing neon effect in blue and pink hues, a bright white flare at its center, on a gradient background

iPhone Duo

The largest iPhone display ever. Foldable, posable, standable. Featuring unique iOS experiences for ultimate versatility.

Pre-order starting at 8:00 p.m. HKT on October 16.
Available starting October 23.

Learn more View pricing
Two hands hold an open iPhone Duo, left screen displays a photo of a woman, right screen shows a home screen with various app icons, including Messages, Photos, Camera, and App Store

iPhone 18 Pro

A big leap in battery life.1 New 48MP Fusion Main camera with variable aperture for more creative control. Four gorgeous colors, two great sizes, one durable design.

Pre-order starting at 8:00 p.m. HKT on September 12.
Available starting September 18.

Learn more View pricing
iPhone 18 Pro, angle view, behind it are bold letters 'PRO' in color metallic

Apple Watch Series 12

All-new Health Sensing System delivers the most accurate heart rate sensing in a wearable.2 More frequent HRV readings help provide insights on stress and recovery.

Available starting September 18.

Learn more Pre-order
Two Apple Watch Series 12 devices side by side, showing the back crystal with bright green sensor lights and the front display with a heart rate monitor.

Apple Watch Ultra 4

The longest battery life of any Apple Watch.
Now with up to 45 hours of Max Extended Workout tracking.3

Available starting September 18.

Learn more Pre-order
Apple Watch Ultra 4, titanium case, natural color, digital clock face, complications: readiness, heart rate, Workouts, UV, right side exterior, Digital Crown, raised side button, Ocean Band, translucent gray color

AirPods 5

Up to 1.5x more Active Noise Cancellation than the previous generation.4 Featuring even better sound quality with a new acoustic architecture.

Available starting September 18.

Learn more Pre-order
AirPods 5, person wearing one in ear, white color